Forex Dataset

The truth is that the B2B sales funnel is changing. With direct access to Google and various social media platforms, B2B Customers are in more control of the buying journey. This means that companies that don’t align effective lead generation efforts with the complex B2B buying journey will continue ...

Lead generation for B2B
Lead generation in B2B involves more streamlined and systematic initiatives carefully graduating over to other marketing or sales processes depending on how “warm” the leads are. One of the first steps in B2B lead generation involves collecting visitor information including ...

Once you’ve determined the source of your traffic, you’ll want to ensure that the pages your visitors are landing on are doing all they can to spark interest in your products or services.

Let’s assume that your analytics tool (use Salespanel for B2B) tells you that most of your potential leads are ...

If you don’t have time, you can outsource your work to freelancers. Many freelancers write and submit articles to blogs and other publications. However, give them very specific instructions and always review the content to ensure the tone is consistent with your brand.

Use press releases to ...

If the business negotiations are progressing smoothly but the internal approval is not granted, it is often because the BANT criteria have not been met.

Countermeasure: Recognize and address bottlenecks through BANT listening
BANT criteria is an acronym for the following four transaction conditions ...

Finally, another important point to understand is "Lead Management".
As mentioned above, in BtoB marketing, there is almost no "impulse buying" like in personal consumption. In most companies, the decision maker is different depending on the price, and many people are involved in the decision-making ...