In this blog, we look at the first stage of creating awareness and recognition for your brand. Ready to get recognized?
What is brand recognition?
People see a lot of content and products on a singapore mobile number list basis. Scrolling through your Instagram for a minute could expose you to potentially twenty different brands. But which ones stand out and really stick in your brain?
That’s what brand awareness is all about. It’s all about getting consumers to recognize your brand. It’s part of brand health metrics, which sounds more abstract than it is. You can easily measure how well your company is doing when it comes to awareness, as long as you use the right tools.
In simple terms, brand awareness measures how well people recognize your brand, based on factors like the images you use, the consistency of your logo, your brand colors, your tone of voice, etc. The key to brand awareness is to be consistent across all platforms.
Just think of the brands you instantly recognise, whether on the street, in-store or on your timeline – you’ll feel a sense of familiarity and know what to expect from them. That’s something you can leverage by increasing build recognition.
The different levels of brand recognition.
Now, you can ask your audience whether they recognize your brand or not, or dig deeper. There are different levels of brand recognition. Determining which one most people fall into can help you fine-tune your strategy . Let’s take a look at the different levels and the corresponding tactics.
1. Trademark rejection
It's possible that someone definitely recognizes your brand, but simply doesn't like you. If that's the case, they'll avoid buying your product or service and actively look at competitors.
This is often based on a negative experience they had with your brand or your reputation. Find out what happened and come up with tailored responses or launch a larger campaign to clear your name.
2. Without recognition
When consumers have never seen your brand or it hasn't entered their brains, it's a clear case of lack of recognition. It's important to know what the case is.
In the first scenario, you should be raising awareness . In the second, you should probably analyze the content you are producing and why it is not memorable or consistent enough.
3. Brand recognition
If you find yourself at this stage, it is key to move forward with consistency and differentiate yourself from the competition. Keep going!
4. Brand preference
This is the next step when building brand awareness correctly. Seeing two brands they know, consumers would choose you.
5. Brand loyalty
There is nothing better than this. When you are in the brand loyalty stage, consumers will automatically choose you and will not even look at another brand. You are simply always the most important thing to them.
How do you get people to recognize your brand—in a good way? Let’s look at six tools you can use to build brand awareness.
Effective channels to boost brand awareness
1. Develop a tone of voice for your brand.
First things first: if you want to be recognized, you'll need to create something memorable. What goes for people goes for brands: it's more than just looks. You have to develop a personality, and the key to that is developing a tone of voice.
Brands often resort to “professional” language that has little to no personality and is basically interchangeable between brands selling something similar. Avoid this at all costs.