This was partly due to the fact that Sony does not have an equally developed service to compete with Gamepass. Activision's acquisition of Blizzard is key in this regard. By gaining access to the code phone number philippines most popular titles, Microsoft can further expand its temporary game access service and thus cause Sony to lose some of its market share. Faced with such a threat, Sony should increase its involvement in the market and pay more attention to customer needs.
The company must update its strategy and start offering consumers more competitive prices for its products. An important role in the gaming industry is played by exclusive titles, of which Sony has so far had the most, however, if the acquisition of Blizzard goes ahead, this situation could change and the company could lose a large percentage of market share. However, this scenario is not very likely, as most of the brands acquired by Microsoft are multiplayer games, so turning them into Xbox exclusive titles would significantly reduce the number of players and money that a product could generate for the company.
Therefore, the Japanese company needs to break out of its rut and start pricing aggressively against the American giant and invest much more capital in the development of its counterpart Gamepass. So far, Playstation Now, created for this purpose, has not been very successful, as it has neither been promoted properly nor have significant brands from the gaming industry joined it.
Microsoft, with its Gamepass service, has adopted a different strategy, expanding it on a fairly regular basis with new titles both niche and high-end. PS Plus is also worth mentioning, which allows subscribers to add new products to their accounts on a monthly basis. The service offered by Sony, however, does not reach the popularity of Gamepass.