Brainshark, a B2B software provider. Brainshark was struggling to indian email list convert free users into paying customers, so at that point they used the services of a third-party provider to deliver personalized messages. After doing some analytics on how their product was being used, they identified gaps in engagement and started using messages from the product interface and using ads and pop-ups on their website to communicate with existing users and give them tips on how to optimize Brainshark.
This eventually helped them increase registrations by 15% and achieve 150% growth in free trial signups for their product. Their sales pipeline also saw massive growth of over $1.1 million.
5. Collect feedback regularly and act on it
How do you know if you're providing a great customer experience? You ask your customers with tools like Keen . Feedback surveys are a timeless companion for forward-thinking brands because they help them optimize their offerings by listening to what customers say about them.
By collecting feedback regularly, you can measure customer loyalty and churn. This feedback will help you learn more about the customer and how satisfied they are with your product.