This gives you a very good

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Question 2: Why are people searching for “cat dental treats”? Answer 2: From a quick analysis of the SERP, we can deduce that people want to know why and how cat dental treats are important to a cat’s health, and they also want to know which cat dental treats work best. Perhaps most importantly, it’s highly likely that they plan to purchase cat dental treats for their furry companion(s) in the near future. Step 2: Select related keyword ideas for blog content Since you don’t just want to create a pillar page for just the primary keyword, you also want to pinpoint a selection of related subtopics to be written as blog content.


For this part of the process, head over to your keyword research tool, plug in australian email list your target keyword and (with an eye for topics that you’re well-suited to cover), jot down a list of keywords and phrases. Here’s our list of potential blog topics: Best cat dental treats. How do cat dental treats work? What to look for in cat dental treats. Do cat dental treats work? Can cat dental treats replace brushing? Vet recommended cat dental treats.



Grain-free cat dental treats. Step 3: Choose subtopics to cover in your pillar page content Next, you’ll want to review the subtopics mentioned in the top ranking results. While this process can be done manually (by clicking into each result on the SERP and jotting down the topics mentioned), a TF-IDF tool like MarketMuse makes this part of the process much quicker: These TF-IDF tools analyze the top 10-20 results for your target keyword and automatically present the common subtopics mentioned in each piece.

understanding of what you’ll also need to cover in your piece to compete for a top-ranking spot. Here’s the list of subtopics we’ll want to cover in this pillar page, based on our MarketMuse data: Cat dental treats. Clean teeth. Purina dentalife. Feline greenies. Fresh breath. Natural ingredients. Veterinary oral health council. Best cat dental treats. Artificial flavors. Cats dental health. Step 4: Create your outline and plan content Now it’s time to connect the dots from your research.