The purpose of omnichannel retailing is to create a positive customer experience, and aid consumers in the way they want to shop.
Omnichannel Retailing Example: How Buberry Leverages Omnichannel Strategy to Deepen Relationships
Buberry is a luxury fashion brand. This year Burberry pioneered numerous omni-channel retail strategies.
They partnered with Instagram to launch Instagram Checkout to the world. They became the first brand to make their entire catalogue shoppable on WeChat.
This post is a case study on how brands can use omni-channel retailing strategies to deepen relationships with customers and ultimately drive sales.
Creating a Digital First Product Campaign: Knowing Your Customer
To create a successful omnichannel retailing campaign, you need to know your customer.
It’s clear that Burberry not only has a deep understanding of the luxury market as a whole, but also a keen self-awareness of where they are and where they want to go.
According to a study by Mckinsey & Company, "We expect luxury sales to more than triple by 2025, to about 74 billion. This means that nearly one-fifth of personal luxury sales will take place online."