Have a Website – Understand the reasons for having your own website

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If you still think that having a page or profile on a social network replaces having your own website, with your own domain, I ask you: what has more credibility for you , a company that only has a social network or one that advertises its networks on its own website?

The website is the flagship of your digital presence. And to ensure a good positioning on Google , the largest online search engine of the last decades, it needs to be up to date. In other words, it needs to be responsive. In other words, it needs to provide a good user experience, accessibility and usability .

Content must also be up to date and security keys, cookies and other elements must comply with Google's constant updates. The LGPD – General Data Protection Law , is considered a milestone on the internet, and Google values ​​this.

But before we get into the importance of maintaining your whatsapp mobile number database free download website for your security and that of the users who browse it, let's break down some objections so you understand once and for all that it is essential to have one.

Objections vs Solutions for you to have your website
Social media
I have a page and profile on all social networks and they meet the needs of my business. Social networks have limited reach and functionality when compared to a website. They do not have the same autonomy as a website and, furthermore, if someone reports a post on a social network, for example, the page or profile is unable to publish it; therefore, it loses its digital presence . A website, on the other hand, does not run this risk. In addition, it generates credibility in the market and total autonomy regarding content.

Self-Employed or Local Business
“My business is local, I don’t see the need for it .” Your website can be simple and still promote authority and credibility. Currently, Google searches range from recommendations for independent professionals , opening hours of the bakery on the corner, to the most sophisticated products and services. And to rank on Google, the best way is to have your own website. Even if you are registered on Google My Business , which we also recommend, having your own website will make you stand out both within the search engine and in the eyes of consumers.

The size of the company

As with the previous objection, regardless of the size of the company, having a website is not just about increasing sales. No matter how small the company is, having one will help you, for example, to negotiate better with suppliers . The strategies for using digital media, websites, networks and other tools differ between B2B and B2C businesses , but one thing is common: both must have a website.

Meet the best website builder

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In topics why it is important to have a website
For your company or to gain digital presence
Get to the first page of Google
Gain authority and credibility in the market
Ensure better conditions for customers and suppliers
Increase your brand visibility and expand your business
To generate relationships with your audience
And of course improve sales
Preventative Maintenance – The Security of your website
Performing preventive maintenance on your website makes your website environment more secure. This is because, with constant updates to Google's algorithms , privacy terms and usage policies , for example, the tools available prevent hacker invasions. However, to do this, you need to be aware of plugins, security keys, double and triple checks, among other good practices. In addition, it must be hosted in a digital ecosystem that follows the most current security standards on the market.

In addition to internal issues, i.e. programming, having an updated website has to do with constant SEO updates on content to better rank and index your website . This automatically improves your digital presence.