Continue campaign on-site

[robiulhasan]

The emails’ content and type of incentives must be personalized according to the cart content, purchase history, brand affinity and more, to send the right message to the right shopper and thereby improve conversions to about 10%-30%. Furthermore, the cart content should remain on any device the link to the site is opened with, tackling issues caused by devic cell phone number leads e-hopping.



Your customers click on the link in the abandonment email and return to the site, but your job does not end there. The customer journey must continue with the same tone and message of the email.

How?

For example, have a “welcome back” pop up with the customer’s name, if you offered a discount in the email, echo it on the site to ensure them and auto-apply it at the checkout, etc.