How much does it cost to advertise on Google Adwords?

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What is the cost of advertising on Google Adwords? This is perhaps one of the most common questions to ask when estimating a budget for Google campaigns.



Unlike traditional advertising (billboards, magazines, television, etc.) where the amounts to invest are fixed amounts determined by criteria such as: frequency of the ad, location or type of publication. Google AdWords advertising services take into account aspects that seek, in addition to being a profitable business for them, to take maximum care that each ad shown is relevant to the user. In other words, Google wants that every time you perform a search, you only get results that provide you with real value.



Before we talk about the factors that determine the price of whatsapp new zealand your AdWords ads, let's start by clarifying that when you enable a campaign on Google AdWords in the search network, you will only pay for the number of clicks you receive through your active ads, that is, the investment that you set as a daily limit will be subtracted each time someone clicks on your ad.



There is no minimum amount to invest. Instead, you set an average daily budget and choose how you will invest the money .

In other Adwords networks, such as the display network, there are other investment options besides pay per click, such as payment for every thousand impressions.

In this article, we will talk about the main factors that affect the cost of advertising on Google Mexico and how you can choose the most appropriate strategy according to your sales objectives .



Factors to consider when determining the cost of a Google Adwords campaign

1.- Commercial objectives

2.- Search level and trend

2.1.- Temporality

3.- Competition

4.- Campaign optimization

4.1.- Ad quality

4.2.- Daily budget

5.- Measure your results (ROI)


1. Business objectives
Your business objectives largely determine the cost of your Google advertising. Why do you want to advertise? What are your goals when starting an AdWords campaign? Do you want to increase your sales or position your brand?



Depending on the product/service you offer and your business goals, the platform gives you the option to display yourself on one or more networks.



Do you want to attract visitors with greater conversion potential?

Use the search network.

Looking to increase your brand awareness?

Use the display network.

Do you want to reconnect with users who have visited your website?

Use the remarketing tool.


It is essential to decide in advance what you want to achieve in order to focus all your efforts in the right direction and to be able to determine the necessary investment based on an analysis of search levels and trends.



2. Search level and trend

The first step in putting together your Google Search Network investment plan is to determine the level and search trend of the keywords you will be using.



To do this, AdWords offers the Keyword Planner, a free tool that allows you to know the search volume and get new keyword ideas for your campaigns.



You just have to enter into the planner the keywords that you think your potential clients use to find your services on Google. AdWords will provide some data such as: search volume, proposed cost and level of competition for your keywords and will suggest new words for your campaign.



AdWords does not limit the number of keywords you add to your list. Our advice is to include all possible variations in this plan so you can have a broader view of traffic. Take advantage of the suggestions that the planner gives you.

Google Adwords Planner

Once you have selected the ideal keywords for your campaign, the next step is to assign a cost per keyword or bid and a daily budget.



With this data, the tool will show you the monthly investment required to obtain an approximate number of impressions, clicks, and conversions for a given average position.