Strategies to improve your blog's search ranking

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There is no doubt that search engine optimization, or simply SEO, is extremely important for any business. You can make your website more visible to people by optimizing your web pages that include blog posts. Can a blog post help your business rank organically in search engines? If yes, then through this content tour, you will be able to find all the answers to this question. Get ready to delve into the world of SEO for blogs, the factors that affect it, and strategies to start optimizing your blog site for search engines.

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Use keywords strategically:
Once you have one or two keywords, it's time to integrate them into your blog post. But where city in malaysia list is the best place to keep these terms to increase your ranking in search results? There are four important places where you should try to keep your keywords: title tag, headers and body, URL, and meta description.

Title tag
Your blog post title will be the reader’s and search engine’s first step in working out the relevance of your content. So, it’s important to add a keyword here. In Google terms, it’s called the “title tag” in a search result. Make sure to include your keyword within the first 60 characters of your title, and it’s right where Google cuts off titles on the search engine research page. Technically, Google estimates by pixel width, not by character count, and it recently increased the pixel width for organic search results. From about 500 to 600 pixels, it translates to around 60 characters. In the example below, we had a long title that was over 65 characters long, and we can place the keyword near the front. Get more traffic to your website by writing better title tags

Headers and body
Mention your keyword at a normal pace throughout the body of your post and in the titles. Even if you include your keywords in your copy, only do so in a natural and easy-to-read manner. Also, you don’t need to overdo it at the risk of being sentenced for keyword stuffing.

Optimize for mobile devices
We already knew earlier that more people use search engines from their mobile phones than from a computer. And for all those useful queries that are searched on mobile devices, Google says mobile-friendly results first. This is yet another example of how Google strongly favors mobile-friendly websites. If you want to become an SEO expert in India, you need to follow these strategies. Here’s a question: how to make your blog mobile-friendly? Using responsive design, mobile-responsive websites allow blog pages to have just one URL instead of two.

The first one for desktop and the second one for mobile respectively. This helps the search engine optimization of your post because the inbound links going back to your site will not be split between the separate URLs. As a result of this, the search engine optimization power you get from these links will converge, helping Google more easily identify the value of your post and rank it accordingly. What search engines value is continually changing. Make sure you stay abreast of these changes by subscribing to the official Google blog.

Meta tag and its types
Optimize the meta description:
A meta description is an additional text that appears on search engine research pages to let readers know what the link is about. The meta description gives searchers the information they need to specify whether your content is what they are looking for, and ultimately helps them decide whether or not to click. By adding a good meta description, you can position yourself as the best digital marketing agency in India. The maximum length of this meta description is longer than before; now around 300 characters.

So, your meta description should include the long-tail keyword you're trying to rank for, as well as being easy to read. Nowadays, it's not a given that your meta description will always appear on search engine research pages like it used to. As you can see in the image above, Google incorporates other aspects of your blog post that contain the searched keywords, likely to give searchers optimal context on how the result matches their detailed query.

Let us take an example of two different search queries that deliver two diverse text snippets in Google SERPs. While the first result talks about “no index, no follow” and extracts the original meta description. On the other hand, the second one is the result of “no index, no follow” query and extracts the first pattern of these specific keywords appearing in the body of the blog post.

By creating easy-to-read content with natural inclusion of keywords, you will make it easier for Google to verify the relevance of your post in the SERPs for you.