Brainstorm an angle or hook

[robiulhasan]

News outlets get hundreds of press releases every day so you need to make yours stand out. If you’re promoting a new product, don’t just focus on the product as that’s often not exciting, unless it’s revolutio cell phone number list nary or has a global appeal like McDonald’s.

Announcements that are newsworthy include:

A new product or service
A merger or acquisition
A partnership or sponsorship of a local business, sports event or charity
A new hire or company promotion
An award win
A company rebrand or expansion
Hosting an event or hosting a contest
Original research or survey results
The key to creating an angle or hook for your release is to look at what impact or solution it will bring.

For example, if you are launching a new product, how will it change or improve people’s lives? How is it different from what’s already out there on the market? Who will it benefit most e.g. people with disabilities, expectant mothers, etc.?

The media will only pick up on stories that appeal to their audience. This could be from an emotional perspective or if it’s of interest to a large number of people.