How to Apply Sympathy in Marketing
– Personal branding/branding: effectively communicate who you are and what you do, bring out your values but above all, communicate with authenticity.
– Influencer marketing: collaborate czech republic mobile number with influencers who reflect the values of your brand/personal brand. This will allow you to establish an authentic connection in front of an audience of people.
You are in a group of people, you have to make a decision but you have doubts: most likely you will follow the choice that most people have made.
In contexts of uncertainty we find ourselves choosing what is right for others.
The lever of social proof is based on the fact that when people are insecure , they tend to imitate the behavior of those around them.
If a person has to choose which professional to rely on or which brand to choose, they will most likely choose the one with the most positive reviews to the detriment of those with negative reviews or even no reviews.
This happens because there is proof that someone has tried the product/service before us and recognized its advantages .