Video, video, and more video

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B2B marketing can be seen as boring or at least less exciting than its B2C counterparts. But that need not be the case. As a B2B company, it’s important to be creative in your marketing and use the channels and tools available to be memorable.

As marketers, we all know the power of a great video campaign as a way to inform and connect. After all, 86 percent of businesses use video as a marketing tool, and 92 percent value it as an important part of their strategy (according to Wyzowl research).

The same research showed the variety of reasons businesses cell phone number list philippines se video with the top being explainers followed by social media videos and presentations. The top three channels companies use are YouTube, LinkedIn and Instagram.

Purpose of videos created
For B2B companies, video can play an important role in the sales and marketing cycle. This is particularly true on LinkedIn as video has become more popular on the platform and offers a way to connect with and influence customers.

“LinkedIn has become a place where people can quickly create user-generated content. People do it to varying degrees of slickness. Your mileage will vary depending on your style and budget. But I think it's added a lot of personality to that platform, and it's made content more shareable. (Video) is a great way for you to act like a maven, like a connector,” says Stephen Walsh, co-founder of Kineo and Anders Pink.

Read our blog ‘9 Ideas for Social Media Videos’ to get some inspiration for your video campaigns!