Effective Emotionalization

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In marketing in particular, you should appeal to and convince your customers on an emotional basis . In order to master emotionalization in your mailings, there is a lot of potential that you can use for your strategy. Through various design options and the support of landing pages , you can reach your customers emotionally and at the same time achieve an above-average response rate in combination with a coordinated call-to-action .

Simple A/B testing
Before you send your prepared email to a large list of recipients, for example in newsletter marketing, you can test the performance of your content in advance . To do this, send different versions of the mailing to a few recipients each and evaluate their reactions. This way you can see which email draft has the best chance of success.

Tips and Tricks for Successful Email Marketing
strategy
The strategy for your email marketing measures slovenia cell phone number list allows you to get an overview of the long-term vision and the future direction of your activities. Before you prepare content for your email, you should define goals , target groups and success parameters in advance . Creating a buyer persona can help you with this! A buyer persona is a fictitious person who symbolically represents your target group as an archetype . To do this, you collect detailed information about the person's behavior and background . Information such as

wishes and goals ,
problems and concerns as well as
Data on information and consumption behavior.