7 Strategies for Small Businesses to Increase Sales

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Finding strategies for small businesses to increase sales can be a difficult task, and it is a constant challenge for every entrepreneur.
To do this, serious investments in winning strategies will be necessary, with the aim of increasing sales and ensuring the success of your business.

Every business has the same main goal which is to grow and establish itself, preferably becoming a large company.

Therefore, small businesses need to take these actions to increase sales:

1. Qualified Audience
It is not enough to simply invest in any type of action to attract customers, there are several strategies that must be followed to obtain qualified customers.

Your customer is not everyone!
Your product or service has an ideal target audience, those who south africa telegram data the value in your offering and the benefits and results they will achieve by purchasing it.

This type of customer is more likely to purchase, increasing your conversion rate.

Therefore, it is essential to always charge for methods that attract the right audience and not just a large number of customers.

When it comes to attracting an audience, quality is much more important than quantity for your business.

And to attract a qualified audience you must first understand who values ​​your solution most, where you will find them and what message you will convey to them when discussing their problems and needs.

2. Upsell, Cross Sell and Combo Techniques
Techniques such as upselling, cross selling and combos are important tools for increasing sales.

Additionally, they are advantageous because they can be worked from the clients you already have.

Understand more about the techniques:

Upsell: A sales strategy that involves selling a product or service of higher quality than the item initially chosen by the customer.

Cross selling: The sale of products or services that complement the original product chosen by the consumer.

Combos: Provide convenience to the consumer or offer different items that complement each other.

These sales strategies allow you to not only increase your sales, but also the average ticket price.

This is a way to make more money because, even if a customer only buys one product, you can sell more to that same customer.



3. Sales process
A sale is a process and unfortunately many believe that talent makes the difference in increasing sales.

If you are a business owner and believe that selling more depends on luck, I have good news for you: you are wrong!

The sales process will be responsible for creating numerous business opportunities and converting some of these opportunities into sales.

During the sales process you will create persuasion scenarios using triggers and anticipations.

All of this is done with the aim of preparing the customer to accept the offer.

Training your team, offering a sales script and using sales techniques such as spin selling are tools that can make your sales process even more powerful.

Thus, a complete sales process is responsible not only for attracting customers, but also for generating repeat sales opportunities for those customers.

4. Sell more to your loyal customers
The customer who has already arrived at your company is priceless!

You are aware that each new customer has an additional cost – the CAC, or customer acquisition cost.

Marketing actions , a business card, a promotional event, in short, everything you do to attract a new customer is included in this cost.

As a result, if you invest in making more sales to a customer who is already in your business, it will be much more profitable.

This strategy involves converting a customer into a repeat customer.

Creating a ladder product is a very effective way to convert a first-time buyer into a repeat customer.

The idea behind this strategy is to provide a variety of solutions to the customers you already have.

So the goal is to ensure that he progresses up that ladder and spends as much time as possible buying from your company.

There are two ways to work on this ladder product concept:

Single Entry Product : Your ladder involves offering a single entry product and when the customer almost becomes a first-time customer, you upsell or upsell to the next product or a 2nd sale.

Ladders for different customer profiles : When your company attracts different types of customers, you can adapt your offers to each consumer profile. The intention of having more than one ladder is not to confuse the customer with the options, but rather to provide a ladder that is suited to their profile.

You will be able to adopt the approach that best suits your company's reality, taking into account your customer's profile and needs.