McFIT has just celebrated its first 10 years of fitness in Italy and its birthday has not gone unnoticed. To celebrate this milestone, the brand has launched the campaign “Ritaglia il tuo tempo” (Cut Out Your Time) , which aimed to involve the readers of the Gazzetta dello Sport with an initiative that is both phygital and interactive.
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But first, a little context.
McFIT: The “Cut Out Your Time” Campaign
For its tenth birthday in Italy, McFIT has chosen to transform the readers of the Gazzetta dello Sport from simple readers to active participants . And, as we also told in this content , it did so by purchasing all the advertising spaces of the Gazzetta dello Sport to launch an exclusive promo.
Gazzetta readers were invited to find and cut out 10 advertising spaces in the newspaper to compose a work that gave access to ten weeks of free membership to one of the McFIT gyms .
Under one condition: buy a copy of the Gazzetta, to one of the 40 McFIT centers present in Italy.
The result? This:
McFIT the "Cut Out Your Time" Campaign
but also 2465 people went to one of the McFit centers to show their works and a bond with the brand came out stronger.