Many profiles have fixed columns, a sort of weekly or monthly “appointments” dedicated to specific topics. Analyzing them helps to understand if there are specific topics of interest for people;
Engagement Rate : via Not Just Analytics. Analyzing the posts with the highest engagement rate helps to understand which types of content work best and what the needs and tastes of the public are;
collaborations : if there are collaborations with other brand and/or creator profiles on the profile.
hashtags used: the choice of hashtags used in posts can indicate which topics your competitor is interested in and which keywords are used for their strategy.
graphic identity : if particularly defined, what colors and style accompany the contents.
Social Media Strategy and czech telephone numbers analysis of your online brand
In addition to analyzing competitors, it is also important to analyze your brand or organization, so as to analyze your strengths and weaknesses, but also the opportunities and threats of the reference market.
How to conduct this self analysis? Through SWOT analysis
SWOT analysis is an essential tool in the business planning process, also used in the field of Digital Marketing to analyze the strengths, weaknesses, opportunities and threats of your social or business strategy.
Since its origins, it was born to understand why some companies failed, while others achieved success and with the aim of defining the growth opportunities or threats of a company. But its versatility and ease of use has allowed the tool to be used for the growth and development of any project. To the point of becoming one of the essential elements also in the field of digital marketing.