What content to publish to grow your brand?
If you work with social media, create content, and often wonder what to post, then you also need to know the latest news: the algorithm is changing (yes, again). In fact,
on Instagram's @ creators account , a post was published about the changes related to the content that the platform will give more visibility to. If you missed this post, read it here , otherwise watch and listen to our reel in which we explain it.
The intent, in fact, is to increase danish number phone the coverage of quality content from mini Creators so as to be visible to a targeted audience but with a larger volume of followers. Why all this? To give importance to valuable content. And so here is the list of types of content to publish to grow your brand.
Come on, you couldn't wait
Images
Maybe you didn't expect it, but static content, like images, works on social media (still!). And, in the case of Instagram, it probably depends on the algorithm change we were talking about above. In fact, images attract the user's attention especially on two social platforms in particular: Instagram and Pinterest.
According to a 2023 Sprout Social survey , approximately 21.9% of marketers reported that over 75% of their content consisted exclusively of images. While 34.3% said that visual content made up at least 20-50% of their overall content marketing strategy.