What is a one-page website, why do you need a one-page website, how is it different from a multi-page website, examples.

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A one-page site, "landing page" - a resource consisting of a long or short page with the information the client needs, most often commercial. According to research by Internet marketers, such a site is the most effective in attracting clients.
A one-page site is designed for selling, buying goods, collecting contacts and forming a customer base. In the shortest time, you can find out the target audience, advertise the product, increase sales and make a profit. One-page sites are the best solution for an entrepreneur and a company.
One-page sites or landing pages
Why do we need one-pagers?
The main goal is sales. But it is not the only task. Landing pages can:
— check the effectiveness of marketing techniques used on the site;
— increase landing page traffic;
— conduct an analysis of the number of clients for the total number of visitors;
— create a customer base (including potential ones) and promote other products in the future;
- generate traffic to larger multi-page sites.
Disadvantages of landing:
— uses only targeted, contextual advertising traffic;
- loses relevance over time (new products appear);
— setting up a page for one sentence.
The appeal of a one-page site is that you can create it portugal mobile number yourself from scratch.
Read more: What is a landing page
Types of one page website
— Short landing page (collecting contacts and expanding the database). Here they lure in a free information product or something for which the potential client is willing to write their contact information;
— Long landing page (standard sales option);
— One-step landing page (contains information about the product and a button to perform an action);
— Two-step landing page (two blocks - preparing, interesting the potential buyer and selling).
Landing pages can have horizontal and vertical scrolling. The first version is more original and interesting, but the vertical format is more popular due to its convenience. Therefore, we recommend doing it.