Nowadays, knowing the different social media sales strategies has become essential for the growth of a company.
According to one study , 65% of salespeople who use social media sales complete their funnel, compared to 47% of reps who don’t.
Additionally, 31% of B2B professionals said that social selling allowed them to build deeper relationships with their customers.
Knowing how to generate sales through social media will put you one step ahead of the competition.
Therefore, on this occasion we will review:
What are the best social media sales strategies?
What is the best social network to sell?
What are the best social media sales strategies?
Determining how to generate sales on social media isn't a one-size-fits-all approach for every type of business or target audience. However, there are some very useful strategies you can apply to get the true potential out of your social media profiles.
1. Know your buyer persona
Knowing your target audience in detail is a fundamental step to consolidate a social media sales strategy and, in fact, for any medium you use.
A great advantage of social media is the ability to obtain valuable data about your followers, such as age ranges, geographic locations, interests, educational background, etc.
All of this information will indian phone numbers be vital to creating much more personalized content on social media, as you will know exactly how to attract their interest.
Some important points to consider are:
Pain points of your buyer persona ;
How your product solves these pains;
What are the additional benefits?
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While marketing and sales departments may have unique goals, it's important to work to strengthen the relationship between the two so that prospects are getting the same information from start to finish.
After all, it is the marketing department that is directly responsible for managing social media, so it must be aware of the work carried out by sales and, at the same time, periodically exchange relevant information about the buyer persona to make changes or implement joint strategies.
According to a study from Aberdeen :
Companies with joint marketing and sales strategies show 20% more annual growth;
47% of sales forecast is generated by marketing.
Remember that, at the end of the day, the objectives of both departments must be in line with the company's overall objectives. And by using the same communication channels, such as social media, they must generate agreements and maintain constant proactive communication.
3. Create strategic content
Once you know your buyer persona by heart and have generated communication agreements with the marketing department, it is time to work on the content strategy for social networks.
According to an article from GetGist , 47% of buyers view at least 3 to 5 pieces of content before contacting a sales rep. And 70% of customers feel closer to a business after interacting with its content.
Furthermore, an Accenture study showed that two-thirds of customers are willing to share personal information with companies, but only in exchange for some perceived value .
Therefore, this content must be aimed at attracting the attention of your target audience through relevant and interesting information.
Examples of content that cannot be missing in social media sales strategies include: