At the beginning of 2024, there were 9.14 million Internet users in Bolivia , when Internet penetration was 73.3 percent .
Bolivia was home to 7.55 million social media users in January 2024, equivalent to 60.5 percent of the total population.
A total of 13.66 million mobile cellular connections were active in Bolivia at the beginning of 2024, equivalent to 109.5 percent of the total population.
These statistical headlines provide an excellent overview of the “state of digital” in Bolivia, but to understand how digital trends and behaviors are evolving , we need to dig deeper into the data.
Let's take a closer look at what the latest numbers german mobile number tell us, starting with some valuable context related to Bolivia's population.
Bolivia's population in 2024
Bolivia's population was 12.48 million as of January 2024.
Data show that Bolivia's population increased by 179 thousand (+1.5 percent) between the beginning of 2023 and the beginning of 2024.
49.9 percent of Bolivia's population is female , while 50.1 percent of the population is male .
As of early 2024, 71.4 percent of Bolivia's population lived in urban centers , while 28.6 percent lived in rural areas .
Note: Currently gender data is only available for “female” and “male”.
Bolivian population by age.
The average age of the population of Bolivia is 24.5 years .
Here's how Bolivia's total population breaks down by age group:
Note: Percentages may not add up to 100 percent due to rounding.
Internet usage in Bolivia in 2024
In January 2024 there were 9.14 million internet users in Bolivia.
The Internet penetration rate in Bolivia was 73.3 percent of the total population at the beginning of 2024.
Kepios analysis indicates that Internet users in Bolivia increased by 131 thousand (+1.5 percent) between January 2023 and January 2024.
In perspective, these user figures reveal that 3.33 million people in Bolivia were not using the Internet at the beginning of 2024, suggesting that 26.7 percent of the population remained offline at the beginning of the year.
However, the complexities associated with collecting and analysing internet user data mean that it can often take several months before research is ready for publication. As a result, the latest published figures on internet usage invariably underestimate reality, and actual adoption and growth may be greater than the figures shown here suggest.
Internet connection speeds in Bolivia in 2024
Data published by Ookla indicates that Internet users in Bolivia could have expected the following Internet connection speeds in early 2024:
Average mobile Internet connection speed via cellular networks: 10.27 Mbps .
Average fixed Internet connection speed : 32.50 Mbps .
Ookla data reveals that the average mobile internet connection speed in Bolivia increased by 0.11 Mbps (+1.1 percent) in the twelve months to early 2024.
Meanwhile, Ookla data shows that fixed Internet connection speeds in Bolivia increased by 7.54 Mbps (+30.2 percent) over the same period.
Social media statistics for Bolivia in 2024
DataReportal figures show that there were 7.55 million active social media user identities in Bolivia as of January 2024.
For clarity, Kepios analysis shows that social media users in Bolivia increased by 450 thousand (+6.3 percent) between early 2023 and early 2024.
The number of social media users in Bolivia at the beginning of 2024 was equivalent to 60.5 percent of the total population, but it is important to emphasize that social media users may not represent unique individuals (see detailed notes on the data for why).
Meanwhile, data published on the advertising planning tools of major social media platforms indicate that there were 7.5 million users aged 18 or older using social media in Bolivia as of early 2024, which was equivalent to 94.1 percent of the total population aged 18 or older at that time.
More broadly, 82.6 percent of Bolivia's total internet user base (regardless of age) used at least one social media platform as of January 2024.
At the time, 49.6 percent of social media users in Bolivia were women , while 50.4 percent were men.