End-to-end analytics: everything you want to know

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Content
What is the benefit of end-to-end analytics?
Examples of end-to-end analytics
Which method to choose?
End-to-end analytics tools
Answers to frequently asked questions
Conclusions
In order for a company to make a profit in a highly telegram db competitive environment, a marketer has to use multiple channels to attract customers. Which ones should you invest in to ultimately get even more money, and which ones are better to refuse and not waste your advertising budget? End-to-end analytics is designed to answer this question .

This is a method for evaluating the effectiveness of your advertising. It combines data on advertising channels, requests and sales in one report and shows how much money was invested in advertising and how much was received at the output. You will be able to identify ineffective advertising channels in time and optimize the budget.

This article will discuss the types of end-to-end analytics, what marketing budgets they are suitable for, and what tasks they can help solve.

What is the benefit of end-to-end analytics?

End-to-end analytics interface
The main promotion channel for most companies is online advertising. To understand how effective it is, web analytics systems will not be enough. In it, you will be able to see how many applications and at what price came from the site, how many purchases were made online, and many other important metrics. But you will not receive data on the full cycle of sales made offline (for example, when a client buys at your store), which means you will miss a lot.

End-to-end analytics is used to obtain information about the customer's path, from the first contact with an ad to the conclusion of a deal. You see where the customer came from, what pages of the site he viewed, how much it cost to attract him, and how much money he brought to your company.

Unlike web analytics, it will show how much investment in advertising pays off (ROI), how much profit the company has received over the entire period of working with the client (LTV), how much the application cost, and other useful metrics.

Companies that use only one advertising channel are unlikely to need this tool. It will be useful for businesses that advertise online, handle incoming calls, record all transactions in CRM and want to understand the return on advertising investments.

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.