How to build customer loyalty?

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Outperforming the competition : The more loyal your customers are, the more they will turn to you instead of your competitors. As we will see later, companies that have managed to achieve very strong customer loyalty have become virtually immune to any kind of competition, which is especially crucial in markets where new businesses are frequently entering.
At this point, it is clear that customer loyalty is a crucial aspect of your business.

So, understanding how to retain customers of a physical store, online or any other business is extremely important.

How to retain customers
By now you should have understood how important it is to retain customers. Now let's see what are the ways to retain your customers.

Send personalized emails
One of the most direct ways to communicate with your customers is through email marketing.

Email marketing is one of the most effective marketing brazil email list strategies to connect with your customers.

To retain customers, you must first make them feel special. For example, you could send an email to your customers on their birthday, offering them a special discount for that day, or even for that month.

Also remember that it is important to be transparent. Do you want your customers to be loyal to you? Always be honest. Are you having a problem with shipping, or with the supply of products? Let them know immediately with an email, so as to warn them of any delays or inconveniences.

Are you launching a new feature on your site? Let your most loyal customers know, or release it only to them in beta so they can give you their honest feedback and opinions.

Customer loyalty: email marketing

Email Marketing Tips
Personalize Your Message
Don’t write standard messages that start with “Dear Customer” or “Hello”. Instead, use your customer’s name. A customer is more likely to open an email addressed directly to them (that starts with “Hello John”) and that offers personalized advice based on their purchases.