One of the technologies that works with this is Google Lens

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Think about express users
Immediate content could be the most successful. The number of "express users," those who access the internet through their smartphones, is growing exponentially. They access their mobile search engines anytime, anywhere to receive information quickly and easily.

Having a presence there is therefore truly important, but how do you do it? Through platforms like Facebook Stories or a complete list of unit mobile number database Stories. The point is to merge creativity with the ability to synthesize content, to precisely resonate with this audience characterized by rapid information consumption.

Image recognition in searches
Locating physical products that are also available online has become a boom . Whether a user takes a photo of something in their environment with their mobile phone or simply obtains an image from the internet, image recognition technology makes it possible to locate items on the web.

, which helps users perform generic searches or searches with a purchase objective. The Amazon platform also has a feature that identifies products and shows whether they are for sale in the marketplace .

For brands that sell online, leveraging these technologies, which are also present on Pinterest, is of utmost importance.

What can you do as a brand to access this type of search? Optimize the images included in your product listings: quality, visibility, and diversity of perspectives, thus increasing the chances of recognition from an image uploaded by a user.

The strategic and functional use of this digital marketing tool , like all previously developed tools, contributes in various and valuable ways to the web positioning of a brand, business, or company, ensuring its growth and success in the market.

Recommended reading : The key to success on Tik Tok for brands.