How to Choose a Discussion Topic for Your Pillar Page

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Answer these questions:

Who are my personas (target audiences)?
What are the main topics of my website/business that I want to highlight?
What will give more value to my audience?
Does this content already exist? Is it a saturated topic, or is there an opportunity to be a leader?
If it already exists, how can I make it thailand mobile database and add value?

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How many sub-contents should I have?
As much as necessary. But remember, not every piece of content needs to be as comprehensive as possible. Your audience may not always want to read long content. They may also enjoy short content. Quality should always trump quantity.

As inbound marketing has understood, there is absolutely no point in having 100,000 visitors if 1,000 of them are actually interested in your products and services.


Example with Stratenet:
Pillar Page: Why Inbound Marketing?

Secondary pages:

Inbound Recruiting: the essential recruitment tool
GDPR: A concern for you? Not for us!
Why align SEO, Content Marketing & Inbound Marketing?
Inbound Marketing vs. Growth Marketing
Develop your international growth with Inbound Marketing
Inbound Marketing: 6 Key Statistics for Executives
How Inbound Marketing Can Grow Your Business
Inbound Marketing: Results after 6 months
Donald Trump, king of Inbound Marketing
Choosing a Digital Marketing or Inbound Marketing Agency?
(B2B) How to quickly increase your leads with Inbound Marketing?
Inbound marketing to reduce your lead acquisition costs.
Stratenet transforms into an Inbound Marketing agency, 1st certified Hubspot partner
E-Day Brussels at Google: Stratenet presents Inbound Marketing
4 Simple Steps to Generate Leads with Inbound Marketing.