Practicing Growth Marketing from the start

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From the very beginning, Tinder's strategy focused primarily on campuses, as they have a high density of single people in a single location. The team therefore approached reputable fraternities and first asked young women to sign up, and then students would join the app to see who was there.

They also had the smart idea of ​​paying for iran mobile database parties that students could get into if they downloaded the app. They also hired influencers and celebrities in different cities and campuses to increase their awareness.

Through these practices, they have hyper-saturated the local market with advertising to achieve a dazzling impact since in two years, they have reached 40 million downloads.

How does Tinder still succeed so well?
To continue to grow continuously, Tinder has implemented some best practices, here are 4:

Internationalization
In 2013, Tinder launched its Android app, which allowed it to achieve significant international growth, as Android holds 70% of the market outside the US. They use influencers and people with a bit of notoriety.

Product extension
They created Matchmaker, a sort of complement to Tinder, which allows you to invite two Facebook friends to join the application in order to very easily increase the number of users.

Monetization through the user
Tinder Plus is paid but allows the user to access a host of features. For example, the subscriber can undo a swipe , control who sees their profile, become the top profile for thirty minutes in their current location, or even have unlimited swipes .

Advertising
Many companies have started advertising through this channel, for example, for the launch of a film or a new season of a series.