Learn all about Inbound Marketing!

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Inbound Marketing in 6 Steps
Some figures
The advantages and disadvantages
Mistakes to avoid
The skills of an inbound marketer
The term "
Inbound Marketing " was popularized in 2006 by Hubspot
( an American company offering software specialized in this field). It translates as
inbound or
non-intrusive marketing , the opposite of outbound marketing. Why non-intrusive? That's the whole point of this strategy! Let the consumer come to your brand and not the other way around. Unlike traditional marketing, inbound relies on the fact that the consumer finds your brand in their environment when they request it. And to achieve this, you will need to bring together multiple skills: content marketing, social media, SEO, emailing, analytics, etc.

Here are the 6 steps of an inbound marketing strategy
Define your business before anything else.


inbound marketing strategyThis may seem obvious, but if you don't clearly define your business and your targets from the start, you risk wasting a lot of time and wasting your future investments. Ask yourself at least these questions:

What do we sell?
What is our target?
What is our added value?
What solutions can we provide?
…
Content creation and distribution
Inbound marketing primarily aims to produce value-added content (text, video, images, etc.) for your target audience. The easiest way to implement this initially is to create a blog.

Integrating a blog into a website and regularly producing articles will boost the number of pages indexed in Google and improve the consistency of your site. It must of course be SEO optimized, because this is where a lot will be at stake. This begins with defining the main keywords to use in your articles. To do this, analyze your target audience. What exactly are they looking for? Information, solutions to a given problem, do they want to buy?, etc. Once your keywords are selected, write your article without forgetting the basic rules of natural referencing (structured URL, well-written title tag, images, body text, etc.).


This social media content inbound marketingcontent, once optimized for natural referencing, will then be shared on social networks such as Facebook, Twitter, Linkedin, YouTube, Slideshare, etc. In order to drive natural traffic to your website and demonstrate to your targets your expertise in your field of activity. The goal is not to have a maximum number of visits but rather qualified visitors finding answers to their query. But it doesn't stop there, of course!



Convert your visitors into leads
How convert visitors into leads? A Lead is someone who has shown interest in your brand by taking a specific action: contact by email, filling out a form, requesting a quote, etc. To achieve this, several tools can be implemented and will aim to optimize the points of contact between the Internet user and your brand as much as possible. Among them...


Landing Pages ; a real conversion weapon, specifically responding to a request

Calls to action : a key element in the azerbaijan mobile database process, but one that is too often overlooked. It is generally a button, presented in graphic and text form, that encourages the user to perform a specific action on a page and leads them to take action.


Forms ; mandatory for collecting the information you'll need to best qualify your lead. The form should not pose an obstacle for the Internet user.

Leads become customers
Once the user has truly shown an interest in you, it would be a shame to do nothing. Turn them into a buyer! But how? In this phase of inbound marketing, you must continue to demonstrate your expertise and, above all, provide other concrete answers to your lead's needs. Whether through targeted emails or by offering specific articles from your blog, depending on the maturity of the leads. The lead must feel that you are an expert and that you will provide the appropriate answers to their needs.