What is Artificial Intelligence in Digital Marketing?

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What is Artificial Intelligence in Digital Marketing?
In digital marketing, AI uses a variety of AI capabilities, including data collection, natural language processing, machine learning, and data analysis, to gain customer insights and automate marketing tasks and decisions. These capabilities are based on the ability of AI to provide dynamic and personalized responses to customer needs, behaviors, and preferences. This enables customers to be served more relevant and effective content, from interactions on websites to clicks on ads and even actions taken on branded messages.

Artificial intelligence is not a technology that aims to replace telegram data
marketing professionals, but rather a tool that complements and strengthens their efforts. Effective use depends on people’s creativity, critical thinking skills, and strategic planning. Artificial intelligence plays a wide-ranging role in digital marketing, from customer relationship management to content creation, from audience segmentation to ad optimization. This technology saves marketers time and resources thanks to its analytical depth and automation capabilities, allowing them to conduct more strategic and focused work.

Artificial Intelligence Digital Marketing Tools
While ChatGPT is one of the most talked about productive AI tools, there are many other tools that can help marketers in their daily work. These tools can support marketers in a wide range of functions, from content creation to automation, SEO to design.

Some of the effective AI tools on the market are:

Jasper : It is a content creation and optimization tool designed to increase content production.
Writer : A highly rated content creation tool that can repurpose content and includes an AI writing assistant.
Midjourney: A generative AI that can translate natural language commands into images.
Optimove : A customer data platform with AI-based marketing functions.
Zapier : Helps automate workflows by connecting the apps and services your company uses.
Manychat : Provides an interactive customer experience using NLP to respond to customers on social platforms including WhatsApp.
Evolv.ai: Uses AI and machine learning algorithms to improve customer experiences in real time.
Surfer SEO : A cloud-based on-page optimization tool that analyzes and compares your pages with what is currently ranking in the SERPs.
Perplexity : A tool similar to ChatGPT, but more suited for research, using web excerpts more clearly.