Why invest in structured data?

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As we mentioned, they will help search engines understand your web page. In turn, you have a chance of increasing its visibility!

Let us now see the interest of this data by example:

Appear in optimized SERP displays

What's better than displaying additional information specifically for the user? We'll call these "rich snippets." An example we're all familiar with:


Appearing in this rich snippet is the holy grail for any marketer. To achieve this, they will have taken care to integrate the structured data "Recipe" on the recipe page.

There are of course many types of structured data that we will see later.

Appear in Google's Knowledge Graph

The Knowledge Graph is used by Google to provide direct answers to user questions in search results, such as definitions, biographies, events, schedules, maps, and more.

Here is an example for the search term “smo”.


The display in question can be found on the right side of the SERP.

To achieve such results, you will need to be patient and have some digital authority in your field.

Other methods can also be used, such as pakistan mobile database the structured data “Organization”, “ProfessionalService” or even “Person”.

Finally, if you have a more local SEO strategy, it is imperative to create and write your Google My Business (Google Maps) listing in detail. Here's what my listing looks like:


How to easily integrate your structured data?
Specialists will tell you about the schema.org website. Let's face it, specific skills are required if you want to write these snippets of code yourself and integrate them into your pages—a tedious task that can make even the most passionate webmaster doubt their abilities.

There are many plugins available if you're using the WordPress CMS that will do the trick. Be careful, though, as most are paid. Today, I'll focus on one that particularly appeals to me: SEO Press Pro.