How Lead Capture Tools Work

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Whatever the business direction, internet marketing is aimed primarily at lead generation. A lead is something between a random passerby and a client, and getting their contacts is called lead capturing. Most modal windows, pop-up banners and entire landing pages are needed specifically to capture leads on a website.

The main lead capture tool is a form for singapore phone number
collecting contact information from website visitors. The purpose of using this form determines what specific contacts are needed. As a rule, this is the name of a potential client, their phone number and e-mail - this is the minimum set. It can be broader (some companies, for example, are interested in clients' dates of birth).

Tasks solved with the help of lead capture tools:

expanding the client base;

periodic reminders to potential customers about the products and the brand in general;

preparation and distribution of individual offers to clients;

informing the audience about new products, new services, promotions, sending out corporate news;

expressing concern for customers and gradually moving them through the sales funnel.

The key trigger that gets people to subscribe is the promise of access to exclusive and useful content, and to be the first to know about it.

Regardless, lead capture tools expand your customer base, and the contacts of potential buyers you obtain are valuable information that businesses need.

Open, closed, simple and contextual lead capture forms
Open, closed, simple and contextual lead capture forms

An open (full-screen) form is one that fills a separate block in the site's modular grid. It has a title, several fields for contact information, a call to action, and a corresponding button. One of the rules of Internet marketing requires the presence of one open form on a landing page (as a rule, the emphasis in it is on the visitor's target action that is important for the business). It can be located anywhere: on the first screen, on one of the subsequent ones, in the middle of the page, or before the "footer".

This lead capture tool is designed to:

save space on the landing page;

provide additional conversion (we are talking about forms in the “basement”, menu);

capture users who liked projects, cases in the portfolio (then the form is located in the corresponding section).