In 2024, search engine optimization (SEO) is vital for food and beverage businesses looking to increase online visibility, engage customers, and drive growth. With a competitive market landscape, effective SEO strategies can help food and beverage businesses connect with customers looking for dining, delivery, and new culinary experiences online. This guide explores the latest SEO statistics relevant to the food and beverage industry, providing insights to optimize digital marketing efforts and maximize ROI.
Food and beverage brands are devoting a significant portion of their marketing budgets to digital efforts, with approximately 65% of their digital spend increasing by 2024. This shift underscores the industry’s focus on digital platforms as a key means of reaching and converting potential customers into customers, and highlights SEO as a critical strategy for maintaining online visibility.
Mobile search growth
Mobile searches continue to grow in the food cio and cto email lists and beverage sector, with search terms such as “healthy recipes,” “food delivery near me,” and “best restaurants in [city]” increasing year-over-year. Ensuring mobile optimization is essential to capturing the attention of consumers who use their phones to explore dining options on the go.
Impact of local search
Local searches are highly influential in the food and beverage industry, with 78% of local mobile searches leading to a purchase within 24 hours. This statistic highlights the importance of local SEO strategies to attract nearby customers looking for immediate solutions, whether it be restaurant services, takeaways or groceries.
Influence of online reviews