How to Penetrate A Sales Market in 90 Days – 5 Steps to Success

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If you only had 90 days to penetrate a market and produce sales, what would you do?

How to Penetrate a Sales Market by B2B Sales Connections
Do you sell a non techincal product? Maybe it’s in the recruiting services industry, employee benefits or financial services. Maybe it’s office supplies, credit card and payment systems or cleaning services. Perhaps it’s somewhat more technical like computers, electronics or SaaS.

Regardless of what you sell, ask yourself this. If you were opening up a new territory, if you only had 90 days to penetrate a market and produce sales, what would you do?

I was asked that very question not that long ago in an albania whatsapp number database with www.socialagendamedia.com. You can read other sales experts answers to the same question at 9 Awesome B2B Marketing Tips: Steps To Undertake To Penetrate Your Sales Channel In 90 Days.


My answer to the question on how to penetrate a market and produce sales is simply to implement a DRIP Marketing Plan.

DRIP – Directed Relationship Intervention Prospecting
In sales, no matter how much you wish it wasn’t so, the fact is a prospect buys on their own timeline, not yours. If they will not buy today, you must develop a plan to stay in touch until they do.

How to Penetrate a Market by B2B Sales Connections
How to Penetrate a Market? Drip Marketing!
A well-designed DRIP Marketing Plan is you key on how to penetrate a market. It ensures you stay in frequent contact to build a relationship with the prospect over time. Then, when they are ready to buy, they will think of you first, and will either reach out to connect with you, or will be ready to open the sales process when you contact them.

It’s like each contact is a drip of water. On its own, it doesn’t amount to much, but over time, every drip adds up to a very large pool.

How to Penetrate a Market in 90 Days
Here’s how to create your DRIP Marketing Plan to penetrate your non-tech vertical market in 5 Simple Steps:

Define your target market
Outline prospect pre-qualification guidelines
Create a list of potential prospects
Initiate first contact using a diversified prospecting approach
Stay in contact until the buying cycle dictates opening the sales process
Step 1 – Define Your Target Market and Create a Prospect List
Shotgun methods of prospecting may produce results, but it really is sheer luck if they do. The chances that you happen to knock on the right door, or dial the right number, at the exact time when a prospect is ready to buy are actually quite slim.

Granted, sales is a numbers game, requiring you to make a certain number of calls to find one prospect, but what if you could improve the odds? If it used to take you 20 calls to find one prospect, how much more would you sell if it only took you 10 calls?

Where You Prospect is Important
The fact of the matter is where you prospect is as important as how much you prospect. In other words, you should spend your time where you have the greatest chance of making a sale today.

It is dangerous to believe that every company can and will buy your product or service. For example, if you sell restaurant supplies, it is unlikely that you will make any sales to retail clothing stores. You would be better off not even trying to in the first place!


To maximize your prospecting time, you need to clearly define what types of companies will most likely buy your products. This definition is commonly referred to as your target market, and it is essentially a description of your current and future customers.

This description should include the industry which they operate in, the size of the company perhaps based on the number of employees, the products they buy and the competitors they buy them from. Your target market definition may be more specific depending on the product or service you sell.

Where Have you Made Sales Before
The best way to define where to spend your prospecting efforts is to analyze where you have been successful in the past. Make a list or spreadsheet of all of your last quarter’s sales, and cross reference it to your target market definition, with a separate column for industry, size of business, geographical location etc.