User-generated content (UGC) refers to any content created by customers—photos, reviews, testimonials, or videos—shared online. It's one of the most trusted and engaging forms of content in digital marketing today.
Why? Because people trust people more than brands. UGC acts as costa rica phone number list modern-day word-of-mouth. A happy customer posting about your product can drive more conversions than a paid ad.
Encourage UGC by running hashtag challenges, photo contests, or review campaigns. Make it easy for customers to share by offering prompts or incentives.
Highlight the best UGC on your website and social channels. This shows real-world use and builds social proof.
Even small brands can benefit. A bakery, for example, might repost customer photos of decorated cupcakes with credit—building community and trust.
Just be sure to get permission before reposting UGC and always credit the original creator.
By turning your customers into creators, you build loyalty and amplify reach—without spending extra on content production.