Retargeting is one of the most effective digital marketing tactics—bringing back users who didn’t convert the first time.
It works because these users are already familiar with your brand. They just need the right nudge.
Start by segmenting visitors: product viewers, cart abandoners, blog readers, etc. Customize ads for each group. Someone who viewed a product should see that exact item again, maybe with a discount.
Use platforms like Facebook Ads, Google Display costa rica phone number list Network, and LinkedIn Retargeting. Add tracking pixels to your site to build your retargeting audience.
Make sure your creative changes over time. Don't show the same ad for weeks—rotate visuals, messages, and CTAs to avoid banner fatigue.
Time matters. Cart abandoners should be retargeted quickly, while blog readers might need more nurturing first.
Retargeting works best when combined with email, SMS, or push notifications. The multi-touchpoint approach increases conversions and keeps your brand top-of-mind.