Most B2B website visitors don’t convert on their first visit. Retargeting ads give you a second (and third) chance to bring them back.
What Is Retargeting?
Retargeting shows ads to users who visited your site but didn’t convert. These ads appear on LinkedIn, Google Display Network, Facebook, and more.
Tactics That Work
Segment Audiences by behavior—visited overseas data pricing page, read a blog, or stayed for over 1 minute.
Personalized Ads: Show specific content based on what they viewed.
Use Lead Magnets: Offer a free resource to re-engage them.
Test Formats: Try static images, video, or carousels depending on the platform.
Why It’s Effective
Retargeting keeps your brand top of mind and dramatically increases the chances of conversion from otherwise lost leads.