In fact, the success of your content and consequently your results in Digital Marketing depends on the correct choice of keywords for your project.
After all, there's no point in writing an article with incredible content, applying SEO (Search Engine Optimization) techniques , or having your article on the first page if there are no searches.
If there are no searches, there are no visits. Therefore, you need to choose a keyword that has searches and that brings visits to your article .
So, if you are interested in the subject, stay with me until the end of this article and I will share with you how to choose keywords for your articles.
+ Read also – Content Marketing
In this article…
How to choose keywords for articles
Two ways for you to choose keywords
How to choose keywords from scratch
How to choose keywords based on Search Console
How to know the number of searches for a keyword
Bonus tip – How to choose keywords
How to choose keywords for articles
First, you need to understand that the keyword refers to the way people search for something on the internet.
That is, how they type when they want to solve a problem or buy something.
Therefore, when choosing a keyword, think about how your lead would search for your product or service.
Choosing the right keyword is essential for ranking your articles.
But more than that, you need to know the intention of those who are searching for that content.
That is, the intention of the keyword.
What is the user really looking for when they type that keyword?
For example, if someone searches for how to use Digital Marketing, they may just want to know what it is.
And you don’t necessarily want to take a course to learn how to work with Digital Marketing.
Therefore, the first thing you need to think about when writing an article, whether it is content or sales, is how people would search to find it.
One way to find out what the search intent is is to go to Google and enter the keyword in the search field and see what results appear.
For conversion articles, the ideal is to use keywords that indicate finland phone number data purchasing intent , such as: Digital Marketing Course .
Because anyone who searches for a course shows that if they find the desired product, they are willing to buy it.
First of all, analyze the keyword to see if it is being searched for and how difficult it is to position.
I use Ubersuggest a lot.
The secret to success lies in choosing the best keywords. It all starts with choosing the right keyword.
how-to-choose-keyword-for-blog
How to choose keyword
Read also – Online Business Formula
Two ways for you to choose keywords
To choose the keyword that generates visits and consequently sales, you have two options.
The first is when your blog or mini site doesn’t have any content yet.
The second is when your blog or mini site already has content and you can use Google Search Console, based on what it presents to you.
How to choose keywords from scratch
The first step in choosing a keyword when your project doesn't have content yet is to choose the term that you want your blog or mini site to be recognized as an authority by Google.
After defining the term, you do the analysis to see which keywords have this term, which are searched for and how difficult it is to position, that is, do a good keyword research.
Ideally, you should start with the keyword with the lowest level of difficulty.
Because if you position a related term on the first page, it will be easier to position other terms.
This way, Google will see your blog as an authority.
In fact, being on the first page of Google guarantees you more visits and consequently more sales.