As data privacy regulations tighten, businesses must collect phone number data with consent and transparency. The best practices begin with informing users why you're collecting their number, how it will be used, and ensuring they can opt out anytime.
Use secure, permission-based methods like lead forms, opt-in SMS overseas data services, or event registrations. Avoid scraping numbers or buying bulk lists, as this can violate privacy laws and damage your brand.
Document every consent. Platforms like HubSpot or ActiveCampaign allow you to track opt-ins and manage unsubscribes. This not only keeps you compliant but also improves data hygiene.
It’s also crucial to allow easy opt-outs. SMS campaigns should always include a “STOP” option, and customer service teams should be trained to handle privacy requests professionally.
By prioritizing privacy and transparency, you not only follow the law but also build trust—a crucial asset in long-term customer relationships.