Export each site's backlink profile and focus on pages with a high number of external links, as these pages are more likely to have broken backlinks. Pages such as resource lists, industry guides, or directories are particularly good for broken link building, as they often link to a wide variety of external content and frequently experience link rot.
You can easily find resource pages by refining your Google search with queries like “resource page” + [your industry/topic] or “useful links” + [your industry/topic]. This can narrow your search to pages that are likely to have multiple external links, increasing your chances of locating broken links and valuable backlinking opportunities.
Reviewing the content of broken links is crucial to creating effective replacement material that resonates with the linking website’s audience. By visiting broken link URLs, you can see the original investors email lists topic, format (such as blog posts, infographics, or videos), and quality level of the content that was initially linked to. This information will help you craft replacement content that fits the purpose of the original link and provides similar, or even greater, value.
Contacting website owners
Once you've identified broken links and created replacement content, reaching out directly to the website owners or editors allows you to suggest your link as a solution to improve their user experience. This direct communication increases the chances of getting a backlink, as you're actively helping them fix a problem on their website.
When reaching out, it's important to write a personalized email that clearly explains the issue with the broken link and briefly describes the content that replaces it. Including a summary of the content shows the added value and makes the decision to update the link easier.
Generate new content
If you get approval from the website owner, the next step is to create content that matches the original theme and format of the broken link, while improving its quality and relevance.
Based on your broken link analysis, create high-quality, well-researched content that is informative, engaging, and tailored to the target site's audience. This content should not only fill the void left by the broken link, but also provide additional value by addressing readers' specific interests and needs. Including practical tips, actionable recommendations, and unique perspectives adds value for your audience, while examples, case studies, and data help build credibility and demonstrate your expertise.