One way to practice with great pressure and emotions is to tweet with two specially created, closed accounts. One group is the 'complainers', the other group is the organization/company/spokesperson. Even with a fictitious crisis and allegations, the temptation to react (too) quickly is great. After all, we are still human. It is precisely there, at those moments, that the great reputational accidents can happen. In those few seconds that you are not thinking rationally, your carefully built image can take a huge dent. It happens to the best of us.
So don't do it: react out of well-intentioned indignation. brother cell phone list First take a deep breath, go get coffee, involve a colleague who has a bit more distance. Of course, news gets old faster on social media and is subject to inflation, but unlike a newspaper archive, your traces on Google remain public. And otherwise you will be rescued from oblivion in the NOS annual review...
Greenpeace launched an attack on toy manufacturer Mattel, because Barbie was packaged in jungle-unfriendly packaging material. The social pressure became so great that Mattel gave in. See here the funny video of Greenpeace. This video was viewed more than 750,000 times. Mattel eventually knelt down and acknowledged the 'mistake', even if it was out of commercial necessity.
So in summary?
So make sure you are well prepared (or trained) for all possible types of crisis. Have all communication technology operational and the script with the corresponding strategy for social media ready (who does what where). Know your tone of voice and take a deep breath, reflect and consult before you send a message. And finally show pro-active leadership through initiative.