How to properly use call center capabilities in your business?

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Content
Fashionable word
Divide and conquer
Surely you yourself remember how difficult it was to find clients using cold calling. You need to study all the materials, call the client, send a letter with an individual offer, call back, meet, discuss the details of the contract and conclude an agreement. And it’s good when it’s only a few companies a day. But what if the organization is a major player in the market? Dozens of companies a day is too much for one person.

The division of labor was invented in the Middle Ages, but for some lithuania phone numbers reason not all companies listen to it now. If an active sales manager does not have time to handle cold calls and this is not part of his responsibilities, it is right to delegate some of his responsibilities to someone else. But here the question arises: "Will this someone else be able to communicate with clients as professionally so that people are happy?"

Fashionable word
Some people have heard of "outsourcing", but almost no one understands what it is. But transferring some tasks can significantly relieve the sales department and others.

Outsourcing is the transfer of certain business processes to another company (usually a call center) specializing in these processes. The essence of outsourcing is to delegate those actions that are as monotonous as possible and require less qualification from the employee. For example, if you have ever made a large number of cold calls yourself, you probably noticed that almost all conversations are monotonous, and to send a standard commercial offer, you do not need to reinvent the wheel. A database of email addresses and a good phone number are enough.

Accounting, IT tasks and marketing functions are most often outsourced. Let's take a closer look at what tasks are usually outsourced to companies.


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Divide and conquer
As for accounting services, here you can delegate almost all tasks, including execution of bank payments. Why are banking services most willingly shifted to a third-party company? The answer is simple: you can easily shift all responsibility for accounting and its maintenance, the main thing is that everything is correctly spelled out in the contract.

IT outsourcing typically includes the following functions:

IT specialist visits;
maintenance of networks and complex services, such as hardware PBXs,
computer equipment maintenance.
Marketing outsourcing includes many functions. Everything depends on the needs of the customer company. This includes competitor analysis, SEO promotion, support of the company's website, etc. Call centers that make cold calls belong to this category.

A professional outsourcing company even offers to pack all the necessary knowledge and competencies into sales scripts, set up meetings with potential clients, and conduct live training for operators with a representative from the customer company.

Before you outsource some of your tasks, decide on your goals (why you need an outsourcing company), choose a competent contractor, call center or agency, and go ahead, delegate!