5 Business and Marketing Books for the Entrepreneur

[shukla7789]

I recently received questions about choosing practical literature for a person who runs a business. This is how a short review of several books on marketing and business for entrepreneurs was created . The question was about which books are the best on the way from 0 to, for example, PLN 50 thousand in monthly revenue and why them.

Here are a few items that I recommend and sign under with both hands and feet. They are a good motivator for developing competences and allow you to look at running a business from a broader perspective.

The Hardest Thing About What's Hard - Ben Horowitz
This book is certainly not intended exclusively for small businesses (0-50k revenue), but it is very universal. Aspects such as managing the psyche, building a team or mentors appropriate to a given situation are dominican republic whatsapp database that will be useful for every entrepreneur. The author writes about his mistakes and successes with brutal honesty. It is worth learning from the presented examples and not repeating similar mistakes in the future, in your own business.

Built to Sell – John Warrillow
Contrary to appearances, it is not about creating companies with the intention of selling them (there is nothing wrong with such behavior, it is an interesting business model). The position comes down to the fact that you cannot run a company in which everything depends on you. You go on vacation, the company dies, you get sick, the company goes bankrupt. You are simply its prisoner. The main character of this book , when he comes under the care of a business angel, undergoes an incredible transformation. From doing everything myself to outsourcing processes, building a team and delegating competences. The book is addressed both to people who have no experience and entrepreneurs who have been running a business for years. One of the most important books in my life.

First of all: PROFIT – Mike Michalowicz
Read this book if you keep promising yourself that the fact that you are not making money in your company is a temporary period. I was like that, I told myself that profits should be reinvested, because without it the company will not grow. If you are a startup that has instilled such behavior, it is time to read this book. If, despite many years of developing your company, you are not satisfied with the place where you are, you must also read this book. Because companies that quickly become profitable generate faster growth and do better on the market.

Rework – Jason Fried, David Heinemeier Hansson

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The authors of this publication need no introduction. They are the creators of Basecamp, one of the American scabs that have been self-financing from the beginning (well, almost, they reached for Jeff Bezos' money, explaining that they wanted Jeff on the supervisory board). Their boostrap methods are a brutal denial of people who treat startups as a lifestyle. You don't have to rent a bigger office, hire people, get involved in leasing? Then don't do it. To put it simply, the book is about a prudent, moderate approach to business. Supposedly just the basics, but when I read it I got goosebumps. I think I've grown up enough to read it again this year.