Involve in your social media advocacy campaigns determine what kind of brand advocacy it is. There are six major categories: 1. Brand Ambassadors Brand ambassadors used to be big celebrities and celebrated personalities. Today, they are more likely to be micro-influencers — people with small but highly engaged followings, which makes them far more effective. The key in brand advocacy is authenticity, which means using ambassadors that people feel they can trust.
2. Influencers Influencers are the most common and most effective form of brand advocacy iran telegram database we have seen in recent years. Again, micro-influencers are far more effective at creating engagement and driving conversions than big names. They are also likely to be far more affordable. 3. Brand Partnerships One of the biggest partnerships in recent years is the one between Red Bull and GoPro, which has endured since 2012.
The two different but complementary brands have driven massive engagement in all kinds of extreme sports, thus propelling their individual brands to new heights. Similarly, even small brands can find other businesses providing complementary products or services and work with them to produce co-branded content. The result is a synergy that produces more affinity for both brands. It can also help raise the profile of small brands when paired with a bigger one.