Remember Diversity When it comes to selecting visual content for your social media pages, don’t forget to include diversity. This means getting a variety of images of people from all different racial, ethnic, gender, and social backgrounds. Many big brands have found out the importance of this the hard way in the last few years, which is why your company will want to be especially careful in selecting a diverse set of individuals for various photos.
Think About What You’re Posting Have you ever seen a company post on social bolivia telegram database media and think that their marketing team didn’t really put forth thought before sharing? Don’t be that company. Instead, brainstorm all the different ways your target market could react to what you’re about to add to your social media pages. Double-check to ensure you’re not making factual mistakes or adding anything that could be deemed highly controversial.
Stick with Your Brand Aesthetic In case you didn’t know, your brand aesthetic is the colors, fonts, and style of the digital media your company publishes. It is incredibly important to ensure customers know exactly who you are the moment they see your content on any channel. To make this easier, have a brand guide within your company’s internal files that allows all team members to use the same options when creating visual content.