If your business is considering taking someone to court over trademark infringement

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Jack Daniels and Patrick Wensink The noted distiller discovered that a book cover by popular author Patrick Wensink looked just like their trademark, so they sent him a cease and desist letter. But the letter was not framed in standard threatening legalese; instead, it was a cheerful reminder to Wensink that, as a recognized fan of whiskey, he might consider changing the cover; if he did, Jack Daniels would happily contribute financially toward the change. Wensick publicized this letter on his website and it went viral, garnering Jack Daniels a ton of positive publicity.


Think about letting your marketing department handl list of turkey cell phone numbers e it first. Wrigley’s Doublemint The Wrigley Co. wanted to trademark the name “Doublemint,” which seems reasonable enough. But in Europe, it can’t. The ruling against Wrigley stated that the word “Doublemint” lacks an imaginative element. In contrast, Procter & Gamble was able to trademark its product name “Baby-Dry” with no difficulty in Europe. If you plan on marketing in Europe, you should become familiar with the Madrid Protocol, which explains how trademarks are registered and enforced in the European Union.


Academy of Motion Picture Arts v. GoDaddy.Com Inc. In 2010, the Academy Awards and domain retailer GoDaddy entered a five-year infringement battle. The Academy attacked GoDaddy for allowing customers to buy domain names, such as 2011Oscars.com, that were “confusingly” similar to the Academy’s trademarks so that GoDaddy could profit from those who wanted to park on the name. [Learn how to choose a domain name for your business.] While the Academy found 57 “similar” domains that could cause confusion, the judge ruled GoDaddy did not have ill intent to profit from those sales.