The idea behind the content is to change the current

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Instead of swimming upstream to find your audience, you make them naturally sail towards you. 8. Benefiting from the long term A good thing about storytelling is that stories stick for a long time. Likewise, good content can be around for months, or even years, and still attract leads even without any major updates. With the power of evergreen content, a company can accumulate interactions and experiences.


And you don’t have to replace this type of content if it’s not obsolete. Why is that so vietnam telegram number list important? Because the plan you’re elaborating right now can be reused and reframed in the future, using the already built visibility and SEO with fewer costs and effort. 9. Keeping your audience engaged A constant stream of planned content is like feeding the audience with information and rich experiences.


When a user engages with a piece, it can lead to a sale or some awareness, but it is not enough to make them loyal. Loyalty is a relationship. It takes care and effort. Thinking about Content Marketing in that way helps you find the right frequency and channels to be used when deploying these interactions. The result? Your brand becomes a habit for the persona.