Given the current situation on the planet due to the coronavirus pandemic, many are wondering how to do marketing in times of crisis . That is why at Posicionamiento Web Salamanca we give you some advice so that you can manage the appropriate strategies in this unique moment.
Reasons to count on marketing in times of crisis
Generally, we talk about a crisis when there is an economic recession, whether global or internal. But other factors can also appear, such as a health crisis, in this case a pandemic. These also affect the economy, among other aspects of daily life.
As a result, there is less demand and increased rivalry with the competition. The challenge is to maintain or grow in the crisis-ridden market.
It is also important to take into account that consumer behavior changes and adapts to new conditions. New consumption patterns appear in which people seek to replace or eliminate products. This requires quick decisions; the important thing is to plan and develop.
Applying marketing strategies in times of crisis forces the business to have china telegram lead economic control. You can get to know your buyer persona more deeply, gain visibility, attract new clients and retain the ones you already had. As well as increase productivity and analyze to make accurate decisions.
How to do marketing in times of crisis
Although what we are currently experiencing is unprecedented, we must remember that every crisis creates opportunities . In the face of the current threat, brands in the health sector, financial companies, entertainment companies, and home services have grown. Likewise, beauty and personal care platforms, charitable organizations, and supermarkets have grown.
This shows that in this crisis scenario, marketing is essential for companies to survive, even though it represents a great challenge. Take this situation as a way to differentiate yourself from the competition by taking advantage of the different options that technology offers us.
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Apart from reinventing ourselves, we must focus on achieving more results with less investment. To do this, we can recommend that you follow these steps:
Focus on existing customers
The best thing to do in these cases is to focus on customer retention . The idea is to increase loyalty by making marketing strategies perceived as a service with added value. A satisfied customer will recommend and attract new customers.
Identify your audience segments, geographic areas, and services and products that aren't working. This way, you'll save money and effort. Offer them useful and entertaining content.
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It's time to reconsider everything you've implemented and offer something different to your customers. You need to identify the user's needs in order to offer them what they're looking for without making them feel attacked.
Try other digital channels. Try creating engaging material like videos and podcasts. Also add new blog posts, webinars or ebooks, content that your audience wants to share .
Talk to the client
Get in touch with them, get as much information as possible and then give them the right offer. This way they will feel valued by the brand, remember that these are the best allies. It is necessary to reinforce to them that it is safe to buy from you.
Keep in touch with your clients through their favorite social networks, taking advantage of the fact that they are spending more time online at the moment. They are more likely to pay attention, listen to you, and respond. Constant communication with them is essential to let them know that you are working.
Let them know what measures the brand is taking, how the crisis has affected your service and, above all, how they are managing it.
Integrate your sales channels with your marketing channels. That is, online and physical stores should not be isolated from email marketing, mobile, web, and even social media platforms.