At Posicionamiento Web Salamanca we want to tell you how artificial intelligence helps digital marketing . AI arouses many different opinions, people's main fear is that it will take away their jobs or that technology will end up dominating the world. The truth is that it is already used in many aspects of daily life and there will be more and more. Learn about the subject in this post.
What is the use of artificial intelligence?
Techopedia defines artificial intelligence as an area of computer science that emphasizes the creation of intelligent machines that function and react like humans .
Some of the activities that smart computers can do are speech recognition, learning, planning and problem solving.
AI is about programming computers china telegram phone numbers have knowledge, reason, problem-solving, perception, learning, planning, and the ability to manipulate and move objects. Sounds futuristic? The truth is that it has been in development for decades.
Machine learning is a key part of artificial intelligence.
In practice we can mention different uses of artificial intelligence , such as:
Understanding human language.
Competence at high levels of strategic games, such as chess.
Vehicles that operate autonomously. Drones are an example, as are self-driving cars.
Military simulations.
Search engines.
Digital assistants, such as Siri, Cortana, Google Now.
Image recognition software.
Email spam filters.
In advertising, it is used to predict and generalize consumer behavior based on their browsing history, with the goal of showing them personalized ads.
Assistance from doctors for cancer cure research.
It is also routinely used in video games.
Artificial intelligence is becoming more efficient and faster. Applications have expanded, helping in many areas around the world.
What is artificial intelligence in marketing?
Artificial intelligence is increasingly involved in different industries, one of which is marketing. We already mentioned one of its uses in advertising, and you also know that search engines use AI to present the best results to users.
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It was once believed that artificial intelligence could only be used in marketing by large companies. But today, any small business can take advantage of the available algorithms to obtain data on the behavior of its customers.
AI allows you to collect data , analyze it and apply it. You can transform digital strategies by applying this technology. Brands like Amazon and Spotify make the most of the relationship between digital marketing and artificial intelligence.
Amazon uses algorithms to show relevant products to its users. This is based on previous searches, purchases and what they have viewed. This makes the person more likely to make the purchase and return, as it offers a personalized experience.
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How artificial intelligence helps digital marketing
We explain in more depth the application of artificial intelligence in marketing :
You will be able to know your clients better
Knowing your customers is one of the most important aspects of marketing. Knowing more about your buyer persona makes it easier to sell them products or services. With AI, you can collect data about your audience and thus better define your buyers.