Do you want to double your conversions? Increase your sales and be more visible? At Web Positioning Salamanca we will tell you how to make a successful remarketing campaign . A technique that you can include in your digital marketing strategy with which you will get good results. If you want to know more about this interesting topic, we invite you to continue reading this post.
What is remarketing?
You've probably searched for a product on the Internet and then, for some reason, you discard it. And, when you continue browsing, you find the object you were originally looking for again, but this time in the form of an advertising banner . Somehow, this product begins to follow you even on your social networks.
This happens through remarketing of the brand or website that you consulted in the first instance.
So, what is remarketing ? Also known as retargeting, it is a marketing technique that serves to show ads of interest to those who have visited your website with a specific purpose, but who, in the end, decided not to do anything about it. This display is done in order to influence the user's purchasing decision.
However, at this point you may be wondering why ads are appearing colombia telegram data the website you are browsing. The reason is cookies .
Cookies are computer files that are stored on the browser you use to obtain information about you. Your tastes, age, preferences and current interests are collected every time you browse the web. This data is then used to present you with advertisements about sites you have already visited or products you have searched for on the Internet.
Choose the type of remarketing strategy that best suits you
There are five ways to do remarketing , all with the same purpose: to sell. The difference is in the platforms and the way in which the ads related to your service or product will be displayed.
1. Standard remarketing
Visitors to your website will see a repeated ad on other platforms, whether blogs, social networks, etc. This technique is chosen when doing branding or wanting to make a brand known, also to increase the loyalty rate .
2. Adwords dynamic remarketing
It is basically the same as standard remarketing, except that the ads will be displayed in a dynamic banner. And, only those that the user showed interest in when visiting our website will be displayed.
Post: Learn how to boost your content marketing with Buzzsumo
3. Remarketing for mobile applications
We are dealing with app remarketing when the ads shown are related to a mobile application that the user has recently used or consulted. If you want to improve your ASO positioning , this technique will be useful.
4. Search remarketing
In this type of remarketing campaign, the ad will not be displayed on other platforms. Instead, it will be seen in the search engine when the user uses it.
If you create a list for this type of remarketing, it will probably not be extensive. However, your campaign, despite this limitation, will have a good return on investment (ROI). The reason is because the ads will only be seen by those who have previously visited your website and have continued to perform searches related to your brand.
5. Video Remarketing
Depending on the level of interaction your users have with your YouTube channel or any other platform where you upload your audiovisual material, you can take advantage of it for remarketing. This campaign basically consists of showing ads on your played videos.
Benefits of video remarketing
Increase return on investment (ROI).
You expand the reach of the brand.
You generate profit for each click or view of your ads.
How to make a successful remarketing campaign
One way to improve conversions on your online store is by implementing remarketing. But how do you get started?
To start remarketing, you will need to install a general code on your website , which will create one or more lists of users based on the link they have visited on your website. This way, you can then customize your ads based on the interests of each group of people.
According to Google support , this code is “a block of code that adds your website visitors to remarketing lists, and then allows you to target your ads to these lists.”