This way, the brand can connect with them and create

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Meaningful conversations. Know which data to monitor Working with big data requires planning, so you don’t get lost in the sheer volume of information. When looking at Google Analytics reports, for example, you have so much information available that you may not be able to extract any analysis from it. Therefore, you need to know how to prioritize the data you should monitor.


And what defines this prioritization are the goals that should be outlined in the marketing philippines telegram database plan. This way, you can identify key performance indicators (KPIs) that tell you if your content is on the right path to reach its goals. Suppose Content Marketing has the goal of increasing brand awareness, for example. In that case, data marketing should prioritize reach metrics, positions on Google results, number of searches for the brand name in the search engine, among others.


Explore different types of data To explore the full potential of data marketing, you need to use the different types of data that can be collected. First, look at primary and secondary data. Primary data is valuable for getting to know your audiences better and answering specific questions in your research. It is usually collected through: Interviews. Questionnaires. Feedback surveys. Focus groups. Ethnography or netnography.