It is necessary to find out the reasons for dissatisfaction and think about what to change in the USP so that it meets consumer demands. Step 7. Increase conversion. Conversion refers to turning potential customers into actual buyers. To do this, you need to engage with customers and encourage them to make a sale. Thus, in online sales, a positive result is provided by a free delivery service, a chat with an online consultant, and personalization. When negotiating over the phone, it is best to stick to an effective script that will also provide for possible objections from the interlocutor.
On creating a funnel There is a fairly large arsenal of tools here, from which it is easy to choose the most suitable methods. Lead generation . As a rule, a landing page (one-page website) is created that has all the necessary functions – registration, subscription, chat, feedback forms. Traffic analytics . The most popular systems for this are Google Analytics and Yandex.Metrica. They make belarus whatsapp phone number it possible to identify behavioral factors, find out at what stage of promotion the site visitors stop, without reaching the purchase.
Call tracking . Call tracking allows you to determine the location of subscribers, record the communication of managers with clients for subsequent analysis, and obtain general statistics on calls. Retargeting scripts . There are quite a lot of them now – VK, My Target, etc. With their help, users are added to the retargeting database automatically, even if they did not make a purchase, leaving the site. You can offer them an updated USP to motivate them to move forward. Accounting for applications and customer service . Corporate CRM and even regular Google tables are suitable for this.
Sales Funnel Tools These tools can be divided into two main categories
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